Sweet Home

Will your eComm site survive AI? Canadian tariffs, golf results, EHE

Chicago hosts the MWFA 80th anniversary gala and FSTNR Week, mud races and table top interviews ensue (24:22). Huge news on tariffs with Canada dominates the Fastener News Report, as Hans Fuller of Fuller Metric joins senior editor Mike McNulty (1:01:43). The online sales game has changed dramatically in the age of AI, Justin King of the B2B eCommerce Association and Sam Aldinger with Highland Consulting explain the new terrain (1:52:19). On the Fastener Training Minute, industry guru Carmen Vertullo is right at home covering external hydrogen embrittlement (1:41:29). PLUS: NCFA & MWFA golf results, get extra cash at lease renewal time, and what to expect at IFE. As always, Brian and Eric let the good times roll. Run time: 2:34:59

Listen to the podcast here

Show Links:

LindFast Solutions Group NEW online platform combines top brands

Unthreaded: Introducing the Fastener Language Model

MWFA Scholarship program

International Fastener Assembly & Summit schedule at IFE ’26

Video: AI SEO – Don’t get left behind

B2B eCommerce Association conference

Buddy Guy sings Sweet Home Chicago

Sing your own version

Eric Dudas FTR Host

Carmen Vertullo Guru Carver Consulting

Justin King B2B eCommerce Association

Sam Aldinger Highland Consulting

Marco Rodriguez Cresa

2026 Tough Nutters mud racing team FSTNR Week kick off

Grant Bele of MW Components takes the FTR Award at the MWFA!

   

 

Meanwhile at the NCFA, GHIII and team BBI/Nucor take top honors at the Screw Open. I guessed correctly on the argyle socks.

About the Hosts

Brian Musker

Brian Musker

Known as the “hardest working man in the online thread game”, Brian Musker earned his advanced engineering degree with a thesis on fastening technology many years before entering the fastener industry with the launch of the FCH Sourcing Network in 2006. Today, he is known as the developer of the industry renowned “FCH Scrubber” software that cleans and cross-matches fastener inventory for distributors across the industry. He is also a strong advocate for his beloved breakfast spread, Vegemite.

Eric Dudas

Eric Dudas

Eric Dudas got the idea of launching Fully Threaded Radio in the early days of podcasting as he pondered how to promote the FCH Sourcing Network to an industry that wasn’t doing much with traditional social media. Fifteen years later, the show has a life of its own and has opened more doors than he could have imagined. More recently, he’s been working to build the NFBBQA (National Fastener BBQ Association) to help fastener professionals better enjoy cooking meat over fire. He also enjoys chicken ranching at his small farm in semi-rural northeast Ohio.